There can’t possibly be one definition for web design. Web design includes all the processes of coming up with a final presentable and effective website. Thinking like the customer is vital when designing a website.
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It is definitely a phrase we hear and read all over the place. But what exactly is web design?
Experts have not been able to agree on one definition for web design, but for the sake of definitions, we can settle somewhere around: a way of designing information for the use of website visitors.
It might be easier to say that the first stages of web design is to figure out what the goals of the website are. That is to say, why are you making this website? And who is this website being made for?
Web design involves information design, graphic design and interface design. But it does not stop there. The point is that you are making the website for specific people and the smart thing to do would be to put the information that they want where they are looking for it.
Unfortunately, very often websites are made in such a way that useful information is tucked away somewhere else and visitors have to sift through the entire site to find what they are looking for. It is not a good idea to get carried away with the marketing copy and downplay, or even worse, completely ignore putting in the useful information that customers are most probably looking for. It is very likely, in such a situation, that customers might get irritated and go to some other site.
The key is to think like the customer.
The goal of the website should synchronize with those of your customers’. Customers will come to your website either with questions to be answered or problems to be solved. Your website’s success is in if it is able to be the solution, instead of just listing interesting information about the company.
On the other hand, though, there might be a reason you do not want to post certain information, like prices or address, on your website. If that is so, make that clear on your website. It is not worthwhile to keep your customers guessing about the information that could be hiding somewhere on a complicated website. You want to keep your customers hooked on to the website, not drive them away from it.
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