But then again, because it is still a new trend, often E-commerce sites are developed without fully understanding the relationships between design, marketing, execution and promotion.  The fact still remains that for a good E-commerce site the basic relationships and qualities that concern traditional commerce apply here also.   This makes sense, considering shoppers shop online and offline in a similar way. So it would be intelligent to provide shoppers with an E-commerce site that gives them a similar shopping experience to that of offline shopping, with the added advantage of doing it from their homes.  

Any commercial transaction involves a buyer and a seller.  But that is only the first step of the course.  Just like in traditional commerce, it is not enough to make products and services available and wait for customers to find you.  E-commerce sites have to reach out to their customers.  Apart from convincing their clients that they should buy from the site, E-commerce sites also have the added task of convincing customers to trust them with their money.  

E-commerce sites can prove extremely beneficially to businesses if it is created well.  With an E-commerce site, the world is your market place.  Not to mention, you can save on operational and maintenance costs.

The fact is that anyone can build an E-commerce site, but that does not guarantee that it will be a good site.  The limitation of E-commerce is in the fact that it is easier to trust someone you see face-to-face.  There is no shortcut to building that trust for your site.  Because of the popularity and the risks involved in online shopping, E-commerce site developers have to invest a lot of time and effort into building and maintaining the relationship of trust with their clients.