Accuracy of data is the means to ensure better utilization of resources. Our data cleansing/ scrubbing services improve the quality of data by making it current, accurate and complete.

red : rain DATA CLEANSING SERVICES

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Inconsistent and imperfect data is a key problem being faced by data intensive organizations worldwide. Information in a database is never static and keeps changing over a period of time. Working on an outdated database can result in wastage of time and resources. The task of maintaining a reliable database requires constantly updating and cleansing of the data.

Data Cleansing or Data scrubbing is the process of improving the quality of data by amending or removing incorrect, incomplete, improperly formatted, or duplicated data from a database. It is a time consuming and specialized activity and should be entrusted with data management experts like red : rain. Our extensive experience in handling such projects for international clients enables us to breathe life into your stagnated database and provide results that meet your expectations

We ensure that your data is normalized, standardized, matched and consolidated as accurately as possible. We use both automated data scrubbing tools and manual corrections methods through our multi level cleansing process. Our comprehensive cleansing techniques guarantee that the end product is clear, correct, and complete. Our Data scrubbing services include:

• Standardization of fonts, case, units- We normalize the data by converting different measuring units to a common unit,  standardizing the fonts being used and changing upper or lower cases as required

• De-duplication – We identify and remove duplicate records from the database.

• Deletion of invalid/ obsolete records – We check the data for invalid and outdated information and subsequently remove these entries.

• Fixing misspellings, abbreviations, and errors- Data is checked and corrected for spelling mistakes and other common errors.

• Data validation such as postal code verification – We verify the addresses and postal codes by using an updated post code checker.

• Miscellaneous Services – Other services such as Currency conversions, abbreviation expansion etc. are also used as and when required.